About
Hi, I'm Reut
Founder of Rev Traction
15+ years inside post-sale, not advising from the outside, but running it.
CS, Sales, Marketing. Worked across all three. Know where the revenue is and where it leaks.
Built post-sale functions at a startup, at a company that scaled to enterprise, and at one that exited. Every time, the same thing was true: the biggest revenue opportunity in the company was sitting in the existing customer base. Untouched.
That is the gap. Come in, find it, build the system, and embed AI into how the team runs it from day one.
Rev Traction is a post-sale revenue practice. Built by someone who has done this before, with their hands in the work.